Linda Shomo

Linda Shomo is the CEO and founder of EasyPay. Linda has a proven executive record and over 32 years of experience in IT Leadership, 25 of which in the financial sector. Prior to EasyPay, Linda held IT management roles in various financial institutions in Albania. She brought up the idea of digital payments in Albania and as a result started Easypay in 2010 and is currently one of the few women founders and CEOs in the Balkans’ FinTech Sector. Some of Linda’s awards leading role in the digital financial revolution include ‘Woman of the year in ICT, 2014’ awarded by the ICT Awards, ‘Women in FinTech Powerlist 2017’ selected by Innovate Finance, one of the Top 3 Women in the Money Transfer Industry 2018 selected by IMTC, “EY Entrepreneurial Winning Women, Albania 2019”, and Country Ambassador, Albania for European Women Payment Network EWPN, from September 2022. She is also one of the founders for Balkan Fintech Association, a new regional initiative in fintech sector, currently supported by IFC. During the 15 years of activity of Easypay, she has been playing a key role in the financial inclusion in Albania and meantime Easypay has been the PSP in the Balkan making the first transaction live with Open Banking.